Maggie is on a mission to educate people on what it means to practice safer skincare; for the last two years Maggie has been a Director with holistic brand, Beautycounter. I first featured Maggie and her poignant story on TFIO. Now Maggie is back to talk about the release of a limited-edition Beautycounter collection, available now at most Target stores. It’s exciting to see these quality beauty products come to Target, and unlike the many fashion designer collaborations which I have featured on TFIO, this one truly has something for everyone! Here is Maggie …
MKG: Why should we all know about Beautycounter?
Maggie: Beautycounter is a B corporation dedicated to making safer, high-performing products. We believe in educating and increasing awareness around the important issue of exposure to toxic chemicals through skincare and cosmetic products. Unlike most other brands, Beautycounter products perform to professional standards without the harmful or questionable ingredients typically found in the industry. Having banned over 1,500 questionable ingredients from their product line, Beautycounter believes that they have the strictest ingredient selection process in the country.
MKG: What does it mean for more people to have access to these products, through Target?
Maggie: Beautycounter’s mission is to get safe products into the hands of everyone. With Beautycounter’s partnership with Target comes a huge awareness and more than 65 million shopper eyes on us. The exposure Target gives to Beautycounter is huge. We hope every Target customer walks away recognizing our mission toward cleaner beauty and feeling empowered with information about the need for safer ingredients. Continue reading
Photograph by Christaan Felber for Bloomberg Businessweek
“I wanted to have a deeper and bigger conversation about fashion. Fashion can no longer be an exclusive club for a certain size only. Fashion is an idea, it’s a dream, it’s an emotion, it’s an aspiration that should be allowed for various people who understand your aesthetic.“ – Prabal Gurung
I was one of the throngs who ran-didn’t-walk to the Prabal Gurung/Target collaboration a few years ago; a chance to own something from this fresh, new designer was too compelling. And I ended up with a summer dress and crystal necklace that I would never have been able to afford otherwise. In this new interview with Gurung, he addresses this collaboration with Target and the one next year with Lane Bryant: “I’ve always wanted to create a luxury brand with a soul. When you’re at a certain price point, you’re already alienating a lot of your consumer base.”
Gurung goes on to say that there is sizeism in the fashion world – no doubt about it. He says it is getting better and that the conventional idea of beauty is “no longer a size zero” but there is still a long way to go. I love that he is willing to change the conversation and bring his brand to a higher standard. I love that Gurung, who is from Napal, embraces not only his heritage but also the knowledge that he grew up different and that difference led to the right path for him. And I love that Gurung started a foundation (The Shikshya Foundation Nepal to educate poor children) that is actually saving lives and making a difference. I think he is achieving his goal of creating a luxury brand with a soul.
At Sardi’s – wearing my Prabal Gurung for Target dress and crystal necklace
Photographer: Ackerman and Gruber
Photographer: Ackerman and Gruber
Very shortly in mid-July, Target’s mainstay kids’ labels, Cherokee and Circo, will be replaced by all-new kid-inspired exclusive label, Cat and Jack. In other words, Target will be throwing out what has been working for them, to take a chance that kids’ visions will lead them into the future. To do so, Target will have conducted heavy research, interviewed hundreds of kids, and talked to companies like Walt Disney and Nickelodeon. “That was a big decision, because Circo and Cherokee were successful,” says Julie Guggemos, head of product design and development, who’s been at Target for almost 26 years. “The kids’ business wasn’t broken. It was strong.”
All the more reason then, that this is a big leap of faith for Target. But kids clothing is one of the more reliable categories for retailers and a $30 billion market in the U.S. According to Bloomberg BusinessWeek, “Cat & Jack is a crucial step in a long-term plan to revitalize Target, the second-largest discount retailer in the U.S. Executives are funneling their attention and resources into four broad areas—babies, kids, style, and wellness.”
Kids hit the Target. Will it be a bullseye?
Photo courtesy, Target
Model Ashley Graham is changing the conversation for the modeling industry and reshaping the standards regarding women’s sizing. And now, Zach Miko, the plus-size male model who caught the industry’s attention modeling on Target’s website, is bringing awareness for male models, as well. Miko has just signed with IMG Models to its brand-new plus-size Brawn division. At six feet, six inches tall, with a 40-inch waist, he is able to offer men a better idea of what the clothing will actually look like on their bodies.
Miko, a New York-based actor and musician, is proud of his size and stature. He recently spoke with Chubstr, an online site for men of many sizes, about the need for the fashion industry to embrace more body types. Says Miko: “I can only hope that other companies will take the lead of companies like Target and finally show real people, with real bodies, looking as beautiful as they are, in clothes that look great on them.”
I love these conversations that are bringing change to our perception of health and beauty. It’s a huge step in the right direction and I’m buying it!
Marimekko and Target
Target just announced that its latest collaboration with Marimekko launches on April 17. This partnership looks perfectly colorful – and just in time for spring. I remember Marimekko and its bright and bold prints. The Finnish design house has been in America since the 1960s and although Marimekko became known as a clothing brand it was still fundamentally a textile producer. In the late 1940s a Finnish couple, Viljo and Armi Ratia, bought Printex, a company that produced printed oilcloths and textiles – and Marimekko was born. Today Marimekko is staffed with talented designers and this new collaboration with Target should bring feel-good pieces as the weather warms.
Says Tiina Alahuhta-Kasko, president of Marimekko: “The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target’s guests across the United States.”
One of the looks from the Who What Wear Target Collaboration, courtesy
It’s here! Where? Street style trendsetter, Who What Wear and Target collaboration. I announced the collaboration first in October and now, after months of anticipation, the looks have launched, both online and in Target stores. Now you can shop the collection of affordable pieces (sizes 2 to 26, everything ringing in under $50). The collection is not only affordable but filled with classic staples and on-trend add-ons to enhance your wardrobe, including striped T-shirts, feminine blouses, and trousers. It’s a good idea to investigate this affordable street style. Where? Who What Wear at Target.
C0-founders of Who What Wear – Katherine Power (left) and Hillary Kerr | Source: Courtesy
A sketch of Who What Wear’s Target collection | Source: Courtesy
Exciting news from The Business of Fashion: two of my favorite fashion destinations will be joining forces in 2016 – Target and Who What Wear. Beginning February 2016, Target will introduce a fashion line under the name Who What Wear. The inaugural collection will include nearly 70 pieces, priced from $14.99 to $49.99. The collection will be ongoing, with four seasonal collections delivered to 800 Target stores during the first week of every month. Although not every store will carry the entire range, all items will be available at Target.com and WhoWhatWear.com. The collection will include denim, day dress, party dresses, knits, sweaters, jackets, blazers and accessories. “We’ve wanted to do a line at Target probably since we started the company in 2006,” says Katherine Power, co-founder and CEO of Los Angeles-based Clique Media Group, whose properties include WhoWhatWear.com, Byrdie.com and MyDomaine.com. Says Power, ““We’re operating at the intersection of fashion, media and e-commerce.”
Who What Wear launched in 2006, almost ten years ago, as an email newsletter with a goal to help consumers shop the looks of their favorite celebrities. It has become a community for inspiration and style and fashion direction and a social media success story. I tune into Who What Wear for my daily boost of editorial content. And now, Target will be taking its focus on style to new levels with this launch. I can’t wait. I’m buying it!
Adam Lippes for Target Collection; photo, Target
Who is Adam Lippes and why is his Adam Lippes for Target Collaboration a potential fashion favorite? A luxury designer who began his career in fashion at Polo Ralph Lauren and then moved on to Oscar de la Renta as one of the youngest creative directors in the designer fashion world, Mr. Lippes eventually launched his namesake line. Eight seasons in, he is known for his clean lines and wearable pieces. All of which he will bring to the upcoming Target collaboration in stores and at Target.com just in time for fall on September 27.
There have been many Target collaborations and we may be wary of yet another, but there is something about this plaid and plentiful offering that reminds me of the earlier collaboration with fashion megastar, Missoni. Continue reading
Photo: Instagram #LillyforTarget
I admit it: I’m a Target-designer junkie. I have purchased some of my favorite fashionable treasures from these coveted designer collaborations (for the sheer joy of owning high style at great prices). Refinery29 has revealed that this spring Target will launch its latest collaboration with Lilly Pulitzer. This collab will be more like the highly successful partnership with Target and Missoni, including fashion, accessories, beauty, and home decor. In fact, Lilly Pulitzer’s collaboration with Target will include “250 pieces of apparel, accessories, beauty, and home decor, and range from $2 to $150 (with nearly 200 items under $30),” says Refinery29.
Perhaps best of all; for the first time, this collaboration will include plus sizes, which is long overdue and much-appreciated. When the collection arrives at Target stores on April 19th, I’m sure that Lilly Pulitzer, who passed away just a few years ago, will be smiling. The founder and fashion designer favored bright colors (especially pink!) and vibrant prints that screamed springtime. I’m also sure that I’ll be buying it!
Halle Berry: “I think I have a pulse on what American women want.” Photo courtesy of Getty Images
Today is a big day for Oscar-winning actress, and now entrepreneur, Halle Berry. She is launching the iconic French lingerie brand, Scandale Paris, and teaming up with Target (in select Target stores and on Target.com). Why lingerie, and why now? Berry discovered the 80-year old brand while shopping in Paris, fell in love with it, and wanted to give it new life, globally. Says Berry: “I am excited for the U.S. debut to be at Target and to launch the brand globally in 2015. I look forward to giving more women the chance to enjoy what European women have come to love for more than eight decades.”
Because on a basic level, Berry understands the importance of a good bra. And she wants American women to feel as good about themselves from the inside-out as French women do. As Berry says, “What I’ve learned about French women is that they always look like they’re not going to be caught in the emergency room not prepared. With their clothes off, they’re going to look fabulous! I think that’s really important. And when you can bring it, this kind of quality at a good price, every woman can have a collection of it. You don’t have to have one bra that you just wear until it’s dead.”
I understand the importance of a good-fitting bra, too; I wrote about it on TFIO two years ago. And yet, I am still one of those American women wearing worn-out bras and underwear. And I would not want to be caught in an emergency with my lingerie! No way. So, this news is a wake-up call for me. This week, I am heading to find a good-fitting bra or two, and will share the fitting process with you. And who knows, I may end up at Target myself. After all, the price point for the Scandale Paris 10-piece collection ranges from $7 – $18. Now that’s Scandalous!