Victoria Beckham Celebrates Daughter Harper in Target Campaign

Courtesy: Victoria Beckham for Target

The inspiration behind this campaign is – a world of possibilities – make believe – imagination – and the unexpected.” `~ Victoria Beckham

Victoria Beckham for Target collection launches on April 9 but the full lookbook is here – and it’s a celebration of the life and relationship Beckham shares with her daughter, Harper. It’s personal to Beckham and everything is lovingly designed. Much like Beckham’s VVB line (which Beckham started in 2011 when she was pregnant with Harper) and describes as the “younger sister to my ready-to-wear collection,” the campaign is whimsical and full of unique touches that feature 200 pieces and carry across women’s, girls’, toddler, and baby categories. The pieces range in price from $6 to $70, but the best part is that most items cost under $40. Says Beckham: “I see this collection being worn by everyone, everywhere. It’s fun. It’s functional. And it’s really cool as well.” I plan to be one of that ‘everyone!’ and pick out a treat for myself – I am thinking of a dress!

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Shopping Wise and Hitting the Target

My new bucket bag from the Adam Lippes for Target Collection

My new bucket bag from the Adam Lippes for Target Collection

I have come a long way as a Target/designer collaboration shopper. This summer when I heard that fashion designer Adam Lippes (former designer for Oscar de la Renta) was launching a plaid collection with Target I planned carefully. I took my time reviewing the look book, noting only the things I would actually want to wear. It turns out there was one thing: the black and white plaid bucket bag. The quality looked high end and at $39.99 it was a great price. When the collection launched, I ordered it online to make sure that it wouldn’t sell out, followed by an early morning visit to Target to see it in person. This time, there were no lines and no hassles at the store; I found the bag easily, brought it home, and canceled the online order. Everything about the purchase was calm and controlled.

I continue to try these collabs because I do find special pieces. But I now understand that just owning a piece is not enough – I have to really see it working in my wardrobe. I guess that is what is called, shopping wise.

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A Plaid and Plentiful Target Collaboration with Potential

Adam Lippes for Target Collection

Adam Lippes for Target Collection; photo, Target

Who is Adam Lippes and why is his Adam Lippes for Target Collaboration a potential fashion favorite? A luxury designer who began his career in fashion at Polo Ralph Lauren and then moved on to Oscar de la Renta as one of the youngest creative directors in the designer fashion world, Mr. Lippes eventually launched his namesake line. Eight seasons in, he is known for his clean lines and wearable pieces. All of which he will bring to the upcoming Target collaboration in stores and at Target.com just in time for fall on September 27.

There have been many Target collaborations and we may be wary of yet another, but there is something about this plaid and plentiful offering that reminds me of the earlier collaboration with fashion megastar, Missoni. Continue reading

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Lilly Pulitzer Targets Spring 2015

Photo: Instagram

Photo: Instagram #LillyforTarget

I admit it: I’m a Target-designer junkie. I have purchased some of my favorite fashionable treasures from these coveted designer collaborations (for the sheer joy of owning high style at great prices). Refinery29 has revealed that this spring Target will launch its latest collaboration with Lilly Pulitzer. This collab will be more like the highly successful partnership with Target and Missoni, including fashion, accessories, beauty, and home decor. In fact, Lilly Pulitzer’s collaboration with Target will include “250 pieces of apparel, accessories, beauty, and home decor, and range from $2 to $150 (with nearly 200 items under $30),” says Refinery29.

Perhaps best of all; for the first time, this collaboration will include plus sizes, which is long overdue and much-appreciated. When the collection arrives at Target stores on April 19th, I’m sure that Lilly Pulitzer, who passed away just a few years ago, will be smiling. The founder and fashion designer favored bright colors (especially pink!) and vibrant prints that screamed springtime. I’m also sure that I’ll be buying it!

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“I’m not buying that!”

 

P1000049 3On February 9th, British designer label, Peter Pilotto, will launch its collection with Target and for once, I won’t be there. Even with a new twist – the collection is simultaneously available on Net-a-Porter – I still won’t be there. I was there for the Missoni for Target launch; I was there for the Prabal Gurung for Target launch; I was there for the Phillip Lim for Target launch; I was even there when Target and Neiman Marcus launched its Holiday Collection. I fought the crowds and the crazy, just to have a chance to own high-end designer originals at a fraction of the price. Was it worth the hassle? I think so, because I love what I own and I know that I could never have afforded these pieces without Target’s prices. But now I would say no. Why? The collection is full of vibrant colors and campy prints, but it’s just too young for me. It’s made for a woman who doesn’t mind wearing crop tops and surf-inspired summery blends. The collaboration is fast-approaching but I prefer to dress my age. “I’m not buying that!”

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