Scatter my ashes at Bergdorf’s

Bergdorf Goodman

Bergdorf Goodman – courtesy of Bergdorf Goodman website

I love a good story; I especially love the story behind the story. It’s the reason that I started writing this blog. Because I believe that we all have a story and that magic happens when you look behind the curtain. And I love to peak – especially when it’s about fashion! A few months ago I saw a documentary about the legendary editor Diana Vreeland; today I watched an intriguing documentary – more of a love story – about New York institution and luxury department store Bergdorf Goodman. Scatter my ashes at Bergdorf’s tells the story of Bergdorf Goodman; why designers want to showcase there, why people want to shop there, and why employees love to work there. And oh yes, there is a little history about the two men who started it all …

New York tailors Edwin Goodman and Herbert Bergdorf joined forces and founded a luxury store, Bergdorf Goodman, in the Garment District in 1901. The business moved in 1914 to Rockefeller Center and again in 1928 to its present location, 5th Avenue and 57th Street, the corner of luxury-and-everything-elegant-in-New York. The site was originally the location of the Vanderbilt Mansion, which occupied the entire city block. When Andrew Goodman inherited Bergdorf Goodman from his father, he took the department store to its almost-mythic heights. Too much, you ask? Those interviewed contend that we need stores like Bergdorf Goodman to foster the American Dream.

Top fashion designers both domestic and international, including Oscar de la Renta, Michael Kors, Diane Von Furstenberg, Karl Lagerfeld, Fendi, and Giorgio Armani, shared their voices and love for Bergdorf Goodman. But it is the stories of the internal Bergdorf family that I found the most inspiring: a family that includes senior vice president and highly influential buyer Linda Fargo, creator of its world-renowned windows David Hoey and spot-on, outspoken personal in-house shopper Betty Halbreich. These intimate glimpses give Scatter my ashes at Bergdorf’s its true appeal. Amy Fine Collins, special correspondent to Vanity Fair describes the glamour and allure of this one of a kind icon: “Bergdorf Goodman has decades and decades of accumulated history. Every nook and every cranny is a story.”

What do you think?

The Goodman Family. Courtesy of

The Goodman Family. Courtesy of Entertainment One Films US



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