Today is a big day for Oscar-winning actress, and now entrepreneur, Halle Berry. She is launching the iconic French lingerie brand, Scandale Paris, and teaming up with Target (in select Target stores and on Target.com). Why lingerie, and why now? Berry discovered the 80-year old brand while shopping in Paris, fell in love with it, and wanted to give it new life, globally. Says Berry: “I am excited for the U.S. debut to be at Target and to launch the brand globally in 2015. I look forward to giving more women the chance to enjoy what European women have come to love for more than eight decades.”
Because on a basic level, Berry understands the importance of a good bra. And she wants American women to feel as good about themselves from the inside-out as French women do. As Berry says, “What I’ve learned about French women is that they always look like they’re not going to be caught in the emergency room not prepared. With their clothes off, they’re going to look fabulous! I think that’s really important. And when you can bring it, this kind of quality at a good price, every woman can have a collection of it. You don’t have to have one bra that you just wear until it’s dead.”
I understand the importance of a good-fitting bra, too; I wrote about it on TFIO two years ago. And yet, I am still one of those American women wearing worn-out bras and underwear. And I would not want to be caught in an emergency with my lingerie! No way. So, this news is a wake-up call for me. This week, I am heading to find a good-fitting bra or two, and will share the fitting process with you. And who knows, I may end up at Target myself. After all, the price point for the Scandale Paris 10-piece collection ranges from $7 – $18. Now that’s Scandalous!