Behind the Creative Mind of Erin O’Brien!

Erin O’Brien

Today marks the BIG UNVEILING of holiday window displays for two major Department Stores in NYC: Lord & Taylor and Saks Fifth Avenue (other Department stores with holiday displays include, Macy’s, Bloomingdale’s, Barney’s, and Bergdorf Goodman). This delightful tradition announces the beginning of the holiday season and I thought it would be fun to re-post my interview and a chance to once-again meet the amazing creative mind of freelance window designer and prop stylist, Erin O’Brien. This feature was originally posted on December 23, 2016 …

What is it like to be a freelance window designer at famed department store, Bergdorf Goodman? What is it like to have your heart in New York City but to have found your fashion inspiration in London? What are the consequences of leaving home at age 17? Erin O’Brien knows the answers to these compelling questions because they make the story of her life and journey. Here is Erin, one-of-a-kind style originator, sharing it with us …

I was always interested in fashion but it wasn’t until I traveled to London when I was young, that I found my true fashion sense. At 13-14 I visited my family in Ireland; while there, I begged them to take me to London. Being in London affected me enormously; the edgy style, the music influencers – I felt myself being drawn in to it all and that has stayed with me to this day …

Being a window dresser is not as glamorous as you might think. It’s a lot of grunt work and hard labor. I have been working with Bergdorf Goodman as a freelance window designer since 1997. I work on the windows at Holiday and for special windows throughout the year. For creating the Christmas windows, the process is year-long and begins as soon as Christmas is over. This Holiday, I helped install and style the window on 58th Street – a “Bird’s Eye View” of a dog maze – highlighting the most wanted luxury handbags. I selected the handbags for the window, and I also decorated and installed the Holiday Shop on the 7th floor of Bergdorf’s …

I am a prop stylist, window designer, and prop master; my passion is working with props and designing windows (rather than work with people as a fashion stylist). The essence of window designing is to keep people looking. Windows have to be eye-catching but you have to do more than have people look; they have to keep looking so much that they are willing to enter the store. This is where most windows fall short – when they don’t enter the store. Designing windows is an art; looking at a well-designed window is like looking at a piece of artwork … Continue reading

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Thank you, Marni! You make good scents!

Marni Rose: A new fragrance by Marni

Marni Rose: A new fragrance by Marni

I am sensitive to fragrance. I use a fragrance-free soap and body lotion and have had  allergic reactions to heavy scents and fragrances in the past. And I’ve never worn perfume. But that was before I met Marni Rose, a new fragrance launched this fall by Italian fashion house, Marni, and for the first time, I was tempted. Marni Rose is the second Marni fragrance, and apparently, slightly more intense than the original, with Bulgarian rose and a woody base. I find the fragrance appealing and delicious. It reminds me of Autumn; if I use just a touch it stays with me – I would say a little goes a long way. The design of the bottle is fun, too; modern and playful, highlighting Marni’s signature polka dots.

Marni Rose is a boldly creative expression of femininity. A wondrously modern composition; infused with joy, energy and optimism. A bouquet of originality with artisanal accents and fragrant woods: sumptuous and ripe with individuality.

How nice to walk into a room feeling joyful, energetic and optimistic. Not to mention strong and individual. Ultimately, wearing a fragrance is a personal decision. Do you have a special fragrance?

Photos by Alexandra, quote via Saks Fifth Avenue

Marni Rose: A new fragrance by Marni

Marni Rose: A new fragrance by Marni



Your thoughts?

I love comments. Feel free to share yours