My ears perk up when I see or hear stylist/designer Rachel Zoe on television. I have been a fan of her work for a long time and there is no doubt that she is an influential force in fashion. I caught her today on ABC’s Good Morning America discussing two new ventures: the unveiling of her Fall 2013 collection at New York’s Fashion Week, and the launch of her new company, Dream Dry. The concept of Dream Dry is simply to provide clientele on-the-spot (40 minutes or less) dream blowouts by a team of professionals. Led by Rachel Zoe and her partner, Robin Moraetes, Dream Dry salon is set to launch this week in New York City with plans for upcoming locations around the country. Ms. Zoe explained that there are several classic-styled looks from which to choose, each inspired by her favorite icons, including Brigitte Bardot and Audrey Hepburn.
Hair styling and makeup application complete the fashion picture for Rachel Zoe. As she said this morning, “If the hair is wrong your whole outfit is garbage!”
Taking the blow-dry concept to another level with personalized styling salons is a growing trend and I think we will be hearing more about it.
What do you think?