Love is on at Revlon!

Revlon

Revlon’s relaunched campaign

Revlon is about to launch a brand new look. And the look, and the word – is love. A new 60-second video manifesto highlighting the desirable effects of love can be seen exclusively at Yahoo! Beauty, a favorite destination. New President and CEO of Revlon Inc., Lorenzo Delpani, told Yahoo! Beauty that Revlon was too similar to its competitors and needed a way to distinguish the brand and “impact the consumer in a positive way.” Says Delpani: “In a world full of negativity and conflict we have a role to play and a desire to spread a positive message. Many marketers leverage antagonism, but we want to impact the consumer in a positive way.” In fact, this new campaign and relaunch has become “a brand cause.”

Love as a mission and a brand cause? Choosing positivity over negativity? I’m buying it!

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Sophie’s Choice

Sophie in her red!

Sophie in her red!

Sophie and I just met, and I am lucky that she will be shooting the images for my blog. Sophie is a gifted photographer, a high school senior, and a blogger. And she and I share a passion for fashion, self expression, and red lipstick! Sophie shared with me her dreams for the future, why she became inspired to express herself the minute she started high school, and why red is her new favorite color 

MKG: Were you always interested in fashion and photography?

Sophie: Ever since middle school I have loved the idea of being able to dress anyway I liked. I watched my older sister get ready for high school every morning, envious of her creativity and individuality, as she put an outfit together. When I started high school, I instantly fell in love with creating an outfit, and for the first time I enjoyed going to school, because I felt good in my skin, because I had discovered my personal style. It was then that I realized how much I loved fashion and that I wanted to be involved in the industry in some way. During my sophomore year I took my first photography class, and fell in love with creating pictures and watching film slowly develop.

MKG: What inspired you to start, The Adventures of S? What is your intention for the blog and how long have you been blogging?

SophieI started my blog, The Adventures of S, in 2013, because I felt that I had something unique and inspirational to offer. Through my blog I want to show that you can dress however you like as long as you are always happy with what you do. I also stress the idea that ‘Confidence is Key, with weekly inspirational posts, illustrating that when you are confident anything is possible. Continue reading

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