Shopping Wise and Hitting the Target

My new bucket bag from the Adam Lippes for Target Collection

My new bucket bag from the Adam Lippes for Target Collection

I have come a long way as a Target/designer collaboration shopper. This summer when I heard that fashion designer Adam Lippes (former designer for Oscar de la Renta) was launching a plaid collection with Target I planned carefully. I took my time reviewing the look book, noting only the things I would actually want to wear. It turns out there was one thing: the black and white plaid bucket bag. The quality looked high end and at $39.99 it was a great price. When the collection launched, I ordered it online to make sure that it wouldn’t sell out, followed by an early morning visit to Target to see it in person. This time, there were no lines and no hassles at the store; I found the bag easily, brought it home, and canceled the online order. Everything about the purchase was calm and controlled.

I continue to try these collabs because I do find special pieces. But I now understand that just owning a piece is not enough – I have to really see it working in my wardrobe. I guess that is what is called, shopping wise.

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A Plaid and Plentiful Target Collaboration with Potential

Adam Lippes for Target Collection

Adam Lippes for Target Collection; photo, Target

Who is Adam Lippes and why is his Adam Lippes for Target Collaboration a potential fashion favorite? A luxury designer who began his career in fashion at Polo Ralph Lauren and then moved on to Oscar de la Renta as one of the youngest creative directors in the designer fashion world, Mr. Lippes eventually launched his namesake line. Eight seasons in, he is known for his clean lines and wearable pieces. All of which he will bring to the upcoming Target collaboration in stores and at Target.com just in time for fall on September 27.

There have been many Target collaborations and we may be wary of yet another, but there is something about this plaid and plentiful offering that reminds me of the earlier collaboration with fashion megastar, Missoni. Continue reading

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