Sometimes our clothes can do the talking for us. When we feel pain or sadness or when we may not have the words, we can simply get up and get dressed and let the clothing speak for us. To those who say that fashion is frivolous, I say clothing is a necessity and one of life’s basics – just like food, water, and shelter. And that is why our clothes say so much about us and will forever connect us to each other.
Today is a big day for Oscar-winning actress, and now entrepreneur, Halle Berry. She is launching the iconic French lingerie brand, Scandale Paris, and teaming up with Target (in select Target stores and on Target.com). Why lingerie, and why now? Berry discovered the 80-year old brand while shopping in Paris, fell in love with it, and wanted to give it new life, globally. Says Berry: “I am excited for the U.S. debut to be at Target and to launch the brand globally in 2015. I look forward to giving more women the chance to enjoy what European women have come to love for more than eight decades.”
Because on a basic level, Berry understands the importance of a good bra. And she wants American women to feel as good about themselves from the inside-out as French women do. As Berry says, “What I’ve learned about French women is that they always look like they’re not going to be caught in the emergency room not prepared. With their clothes off, they’re going to look fabulous! I think that’s really important. And when you can bring it, this kind of quality at a good price, every woman can have a collection of it. You don’t have to have one bra that you just wear until it’s dead.”
I understand the importance of a good-fitting bra, too; I wrote about it on TFIO two years ago. And yet, I am still one of those American women wearing worn-out bras and underwear. And I would not want to be caught in an emergency with my lingerie! No way. So, this news is a wake-up call for me. This week, I am heading to find a good-fitting bra or two, and will share the fitting process with you. And who knows, I may end up at Target myself. After all, the price point for the Scandale Paris 10-piece collection ranges from $7 – $18. Now that’s Scandalous!
Last November, I met Emilie-Rose; a 22 year-old young woman, born in Paris, attending her last year of University in Cantebury, England. Now, at 23, Emilie-Rose has graduated (on July 18th – the hottest day of the year!) and is set to begin her life journey, adventure, and discovery. She has not lived in Paris for five years, but her journey takes her back home, to the heart of Paris, where her family has been living, and where she herself lived for 18 years. How is she feeling? What is she thinking about returning to Paris? Emilie-Rose had this to say:
“I am excited to be back in Paris. After being away for a while, I have a new appreciation for Paris and I feel as if I have a chance to rediscover the city, and see it with new eyes. I have a few project ideas that involve discovering Paris. The city is built like a snail; there are 20 districts, called arrondissements, located spirally around the historic center, and each is given a number. My plan is to visit each arrondissement, spend a few days, and document the flavor of each: the food, the fashion, the look and the feel. I grew up in the heart of Paris, in Arrondissement #2, and I never really appreciated the beauty of this city until now. I look forward to taking this on …
The contemporary Parisian woman has become more trendy, with a somewhat laid-back fashion flair. You will find more young, Parisian women wearing sneakers with leather pants and leather jackets. My own style is shifting; I used to dress more girly, but I have realized that it’s okay to dress comfortably. I still love to wear dresses, but my favorite things now are striped shirts called marinieres, a very French style of white shirt with navy stripes, which sailors wore and were later made fashionable by Coco Chanel; I wear a lot of those. I notice that many people in my age group are dressing like me. I also like dressing high/low, mixing higher-end pieces with low-end fashion finds. Recently, I have been following Lucy Williams, creator of, Fashion Me Now, and I really connect with her style and her look.
I like to think that while I was in college, I made an effort to dress with style. Now that I have graduated and am returning to Paris, I look forward to seeing where my style, and the road, take me.” ~ Emilie-Rose
In honor of National French Week, organized by the American Association of Teachers of French, meet Emilie-Rose, a 22-year old, who was born and has lived most of her life in Paris. Now living in Canterbury, England (an hour outside of London) while she attends her last year of University, Emilie-Rose and I talked about how the French view fashion and style and beauty and what is what like growing up in the fashion capital of the world …
Here is Emilie-Rose …
“Growing up in Paris, I was always aware not only of fashion, but of shops and shopping. We live in a part of Paris that is very near the huge department stores, like Galeries Lafayette and Printemps. I have always been really girly, even from a young age. I went to an International bilingual school and looking back at it now, I wish I had been required to wear a uniform. There was a lot of pressure to dress a certain way and many of the students were from wealthy backgrounds and could afford to wear high-brand designer labels. It was tough … Continue reading