Meet “The International Color Guru!”

Leatrice Eiseman

A few years ago, I had the pleasure of meeting color expert Leatrice Eiseman, who works directly with the Pantone® Color Institute to forecast the color trends. In fact, when Pantone® introduced the color of the year for 2017, “Greenery,” I immediately thought of Ms. Eiseman and her vision and creativity. Green is not my color and I won’t be following this particular fashion color trend, but I am reminded of that conversation with Ms. Eiseman, and why she is called the “International Color Guru!” Here is Ms. Eiseman …

MKG: What is the Pantone® Color Institute?

Leatrice: At its core, the Pantone® Color Institute is a think tank for Pantone®; a place for people to go to find out about the psychology of color. I have been the Executive Director since its inception in 1985, when the (then) owner of Pantone® wanted to go beyond the technology of color. Today we are involved in color consulting, color forecasting, and we help our clients make informed decisions about color for their brands or products to gain a competitive edge.

MKG: How does Pantone® come up with its Color of the Year?

Leatrice: It is an interesting process. I and my team comb the world to investigate what colors we feel are on the ascending. When you travel as much as we do, we have a good idea where color is heading. We look to various indicators: the art world, entertainment, the film industry, social upcoming events (is it an Olympics year, etc.), and of course, the fashion industry. We ask where are the top designers going with the color family. There is no magic bullet; it takes a lot of homework and asking a lot of questions to find the Color of the Year. Continue reading

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COLOR!

pantone-color-of-the-year-lee-eiseman-quote

This year, I felt a special connection when PANTONE® revealed its Color of the Year 2016 – because I had the pleasure of interviewing  Leatrice Eiseman, Executive Director of Pantone® Color Institute last February on TFIO. In her comments, Ms. Eiseman said, “At its core, the Pantone® Color Institute is a think tank for Pantone®; a place for people to go to find out about the psychology of color.” It is clear that much time and thought went into the decision to select the soft hues of Rose Quartz and Serenity. For the first time Pantone® introduces two shades for the color of the year – colors with the purpose of bringing calm and relaxation – even during turbulent times. And if you’re not sure how to incorporate these colors into your wardrobe, I recommend starting with a nail polish color. I’m buying it!

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Meeting the “International Color Guru!”

Leatrice Eiseman

Leatrice Eiseman

A few years ago, I had the pleasure of meeting color expert Leatrice Eiseman, who works directly with the  Pantone® Color Institute to forecast the color trends. In fact, when Pantone® introduced the color of the year for 2017, “Greenery,” I immediately thought of Ms. Eiseman and her vision and creativity. Green is not my color and I won’t be following this particular color trend, but I am reminded of my conversation with Ms. Eiseman, and why she is called the “International Color Guru!” Here is Ms. Eiseman …

To see the world in all of its splendid color is a gift and Leatrice Eiseman has that gift. In fact, Ms. Eiseman was born understanding color. And today Ms. Eiseman is the color expert: as Head of Eiseman Center for Color Information and Training and Executive Director of the Pantone® Color Institute she is responsible for forecasting and selecting Pantone®’s Color of the Year. In addition, Ms. Eiseman is the author of nine books on color, including: More Alive With Color, which outlines the color/fashion connectionYou can imagine how excited I was to speak with Leatrice and learn her story and the magic behind color’s poignant power. Here is our conversation …

MKG: What is the Pantone® Color Institute?

Leatrice: At its core, the Pantone® Color Institute is a think tank for Pantone®; a place for people to go to find out about the psychology of color. I have been the Executive Director since its inception in 1985, when the (then) owner of Pantone® wanted to go beyond the technology of color. Today we are involved in color consulting, color forecasting, and we help our clients make informed decisions about color for their brands or products to gain a competitive edge. Continue reading

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College bound and purple polka-dot pajamas

photo-83This is what I was wearing two nights ago, at 10:15, when my son Eric started screaming: my purple polka-dot pajamas. I remember the moment perfectly: my younger son, Cam, had just gone to bed, as had Eric. It had been a long day in a series of long days, watching Eric pace and panic (as every high school senior does) as he waited to hear from all of his colleges. After hearing him scream, I ran to Eric and then I saw it: the biggest smile I had seen in months. He had news that he had been accepted to his favorite school, marking the last of the schools on his list. He was thrilled. We hugged and cried. It was over. Now we knew.

I will remember this evening and never forget what I was wearing. Ever since reading Ilene Beckerman’s book, Love, Loss, and What I Wore,  which I feature on the blog here, I am reminded of every important moment in my life in terms of the clothes I wore. Think about it: go back to the moments of your life, the good, the bad and the ugly, and you will probably remember what you were wearing. In my life, I don’t always remember the events, but I always remember the clothes. That won’t be the case with my purple polka-dot pajamas. Funny, too, that I am wearing Pantone’s 2014 IT color: Radiant Orchid. Who knew???

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Fashion’s IT color 2014: you IN?

Milan 2014: Radiant Orchid was highlighted at the Max Mara Fashion Show  Photo Credit: Getty Images

Milan: A variation of Radiant Orchid was highlighted at the Max Mara Fashion Show                         Photo: Getty Images                                                                                                                                                                   

Radiant Orchid:a captivating, magical, enigmatic purple,” meant to “intrigue the eye and spark the imagination” and “inspires confidence and emanates great joy, love, and health,” according to Pantone, a 50-year old company, considered the global authority on color in paint, fabric and manufacturing. Move over 2013 IT color, Emerald: The new IT is here and IT sounds good to me.

How strong is the power of perception? Apparently very strong, since many designers featured various shades of Radiant Orchid in their fashion shows this fall. Pantone itself predicts the color will be popular among both women and men and will mix very nicely Continue reading

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