Meet “The International Color Guru!”

Leatrice Eiseman

A few years ago, I had the pleasure of meeting color expert Leatrice Eiseman, who works directly with the Pantone® Color Institute to forecast the color trends. In fact, when Pantone® introduced the color of the year for 2017, “Greenery,” I immediately thought of Ms. Eiseman and her vision and creativity. Green is not my color and I won’t be following this particular fashion color trend, but I am reminded of that conversation with Ms. Eiseman, and why she is called the “International Color Guru!” Here is Ms. Eiseman …

MKG: What is the Pantone® Color Institute?

Leatrice: At its core, the Pantone® Color Institute is a think tank for Pantone®; a place for people to go to find out about the psychology of color. I have been the Executive Director since its inception in 1985, when the (then) owner of Pantone® wanted to go beyond the technology of color. Today we are involved in color consulting, color forecasting, and we help our clients make informed decisions about color for their brands or products to gain a competitive edge.

MKG: How does Pantone® come up with its Color of the Year?

Leatrice: It is an interesting process. I and my team comb the world to investigate what colors we feel are on the ascending. When you travel as much as we do, we have a good idea where color is heading. We look to various indicators: the art world, entertainment, the film industry, social upcoming events (is it an Olympics year, etc.), and of course, the fashion industry. We ask where are the top designers going with the color family. There is no magic bullet; it takes a lot of homework and asking a lot of questions to find the Color of the Year. Continue reading

Your thoughts?

I love comments. Feel free to share yours

Meeting the “International Color Guru!”

Leatrice Eiseman

Leatrice Eiseman

A few years ago, I had the pleasure of meeting color expert Leatrice Eiseman, who works directly with the  Pantone® Color Institute to forecast the color trends. In fact, when Pantone® introduced the color of the year for 2017, “Greenery,” I immediately thought of Ms. Eiseman and her vision and creativity. Green is not my color and I won’t be following this particular color trend, but I am reminded of my conversation with Ms. Eiseman, and why she is called the “International Color Guru!” Here is Ms. Eiseman …

To see the world in all of its splendid color is a gift and Leatrice Eiseman has that gift. In fact, Ms. Eiseman was born understanding color. And today Ms. Eiseman is the color expert: as Head of Eiseman Center for Color Information and Training and Executive Director of the Pantone® Color Institute she is responsible for forecasting and selecting Pantone®’s Color of the Year. In addition, Ms. Eiseman is the author of nine books on color, including: More Alive With Color, which outlines the color/fashion connectionYou can imagine how excited I was to speak with Leatrice and learn her story and the magic behind color’s poignant power. Here is our conversation …

MKG: What is the Pantone® Color Institute?

Leatrice: At its core, the Pantone® Color Institute is a think tank for Pantone®; a place for people to go to find out about the psychology of color. I have been the Executive Director since its inception in 1985, when the (then) owner of Pantone® wanted to go beyond the technology of color. Today we are involved in color consulting, color forecasting, and we help our clients make informed decisions about color for their brands or products to gain a competitive edge. Continue reading

Your thoughts?

I love comments. Feel free to share yours