Target just announced that its latest collaboration with Marimekko launches on April 17. This partnership looks perfectly colorful – and just in time for spring. I remember Marimekko and its bright and bold prints. The Finnish design house has been in America since the 1960s and although Marimekko became known as a clothing brand it was still fundamentally a textile producer. In the late 1940s a Finnish couple, Viljo and Armi Ratia, bought Printex, a company that produced printed oilcloths and textiles – and Marimekko was born. Today Marimekko is staffed with talented designers and this new collaboration with Target should bring feel-good pieces as the weather warms.
Says Tiina Alahuhta-Kasko, president of Marimekko: “The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target’s guests across the United States.”