Alexa Chung | Photo: Zackery Michael
“I’m not making something that has got a crazy high price point. I want to make sure its something that is speaking to just everyone on the street.” ~ Alexa Chung
Exclusive news via The Business of Fashion: British television personality and model Alexa Chung will be launching her own design label in May 2017. Chung will step into the role of creative director at the helm of Alexachung, a contemporary-priced ready-to-wear line. After working on successful collaborations with clothing brands AG Jeans and Madewell, Chung has garnered the confidence to create her own label: “I just wanted the freedom to sort of make my own world, without someone else’s brand’s brief to stick to.”
Known as a fashion icon and a style guru, I can tell that Alexa Chung loves fashion and creative pursuits. I enjoy her interviews with Vogue UK, “The Future of Fashion,” and her fashion voice hits a real chord with women in Britain and beyond. At 32, she represents the future of fashion in many ways – with her charm and wit, you have the feeling that she will indeed make her own world with her fashion line. Fashion is evolving and I get the sense that Alexa Chung’s curiosity, combined with her sense of style, will keep her finger on the pulse of what sells. Considering that her collaborations with AG Jeans and Madewell sold out after their debuts, I think she can do it.
After a long search, I finally found an off-the-shoulder blouse that feels right. It took a lot of sorting and examining, and simply – trying on. Here is what I discovered about wearing this hot summer trend:
– off-the-shoulder blouses and dresses absolutely require that you stand straight and use your best posture
– I prefer this style blouse with a cover flap at the top. I found that the style without the flap was less flattering and simply hung on the body, without much shape
– although I had my mind set on a dress, off-the-shoulder blouses are just as versatile, and perhaps even more so, in that you can wear them with several options
I chose this white eyelet blouse by Madewell for its simplicity and style. I feel good about my choice. You?
Blouse, Madewell; sandals, Tory Burch; denim shorts, Kohl’s – Photo by Abrina Hyatt
About this time of year I begin to miss something … oh yes … my ankles! After weeks of wearing boots and socks and leggings, I never see my ankles anymore. And I miss them. There is something so appealing about the footloose feeling of going without socks and heavy shoes and jackets and parkas. It’s a simple thing, really, just seeing an ankle.
This outfit has hopes of lighter days to come. At some point, we will be able to transition to spring, and though we are not out of the winter woods yet we can prepare to show some ankle soon with a cuffed pant and heel. It’s coming …
Photos by Sophie MacMillan
Pants, Madewell; Shoes, Vince Camuto
As the weather warms and the daffodils burst onto the spring scene, I pass over my jeans for a lighter weight pant. In the past, that has meant a pair of khakis: cropped, long, bootcut or slim leg, khakis have been a spring staple. But I am bored with khakis this year, and I couldn’t find a pair that had the perfect fit. My solution: camo pants! I wear them the same way I would wear khakis, with a t-shirt and sandals, or in this case, nude pumps, and I am good to go. This outfit: camo pants by Madewell, v-neck tee by Splendid (recommended by Cupcakes and Cashmere…thank you, Emily!), and shoes by Vince Camuto, because every girl needs a pair of nude pumps.
Photos by Alexandra, shot on location at Reeves-Reed Arboretum, Summit, New Jersey