Halle Berry: “I think I have a pulse on what American women want.” Photo courtesy of Getty Images
Today is a big day for Oscar-winning actress, and now entrepreneur, Halle Berry. She is launching the iconic French lingerie brand, Scandale Paris, and teaming up with Target (in select Target stores and on Target.com). Why lingerie, and why now? Berry discovered the 80-year old brand while shopping in Paris, fell in love with it, and wanted to give it new life, globally. Says Berry: “I am excited for the U.S. debut to be at Target and to launch the brand globally in 2015. I look forward to giving more women the chance to enjoy what European women have come to love for more than eight decades.”
Because on a basic level, Berry understands the importance of a good bra. And she wants American women to feel as good about themselves from the inside-out as French women do. As Berry says, “What I’ve learned about French women is that they always look like they’re not going to be caught in the emergency room not prepared. With their clothes off, they’re going to look fabulous! I think that’s really important. And when you can bring it, this kind of quality at a good price, every woman can have a collection of it. You don’t have to have one bra that you just wear until it’s dead.”
I understand the importance of a good-fitting bra, too; I wrote about it on TFIO two years ago. And yet, I am still one of those American women wearing worn-out bras and underwear. And I would not want to be caught in an emergency with my lingerie! No way. So, this news is a wake-up call for me. This week, I am heading to find a good-fitting bra or two, and will share the fitting process with you. And who knows, I may end up at Target myself. After all, the price point for the Scandale Paris 10-piece collection ranges from $7 – $18. Now that’s Scandalous!
No, I am not referring to the 2000 horror film starring Michelle Pfeiffer and Harrison Ford, although that was a scary-as-hell movie worth seeing. I am referring to undergarments because what lies beneath your clothes is as important as anything else but too often overlooked. The proper-fitting bras and panties bring out the best in you and literally lift your spirits. It was about a year ago that I met Eddy, a smart and savvy salesperson from The Town Shop in NYC who reminded me how important it is to wear the right fitting bra. Today my friend Kim is saving the day with more undergarment advice; this time, it’s panties.
I recently purchased Rachel Zoe’s Jett Wide-Leg Tuxedo Pant white, with a full black stripe on the sides – on sale! I loved its ease and elegance. Sadly though, I was ready to return it because my son told me he could see my underwear from the back. Not good, especially when wearing white. But I wasn’t ready to let go. In a last-ditch effort I called Kim for her expert styling opinion. She was emphatic: keep the pants but find proper panties. She sent me on a mission to find nude, seamless boyshorts (a nude thong would also have worked, depending on your personal preference). My search ended at Nordstrom, when I tried them with the pants and found success!
How sad I would have been if I had given up and simply returned the pants. Reminders to us all that a good foundation is key. What lies beneath matters. You matter. Take care of yourself – under to cover.