Purple Hope for the Future

Pantone’s 2018 color of the year: Ultra Violet

From left, the Balenciaga men’s show, spring 2018; Gucci, spring 2018; Marni, fall 2017.

From left, Loewe, fall 2016; Moschino, spring 2018; Marc Jacobs, fall 2016.Credit Francois Guillot/Agence France-Presse — Getty Images; Nowfashion; Slaven Vlasic/Getty Images

We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra-Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” ~ Leatrice Eiseman, executive director of the Pantone® Color Institute

As Pantone® announces Ultra Violet, its color of the year 2018, my thought is that it could not have come at a better time. Creative expression and artistic brilliance are connected with this purple, and I somehow imagine that rock icons Prince and Jimmy Hendrix are smiling down on us right now. In addition, according to Pantone®, “Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.” As I read the hopeful message from Laurie Pressman, vice president of The Color Institute, when she says: “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” I note her words, “what is needed.” I know that color holds strong messages. Let’s allow this brighter, sparkly version of purple to renew and restore us to our future.

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A Pop of Color in a Sea of Black

Photo by Alexandra

EILEEN FISHER and COVER GIRL saved me from a sea of black, with pops of color to warm my day. I love wearing black and it’s a staple for sure but it’s also true that I tend to overdue it as the weather cools. It’s about this time of year that I begin to watch the amount of black I wear and the potential for adding to the winter blues. Ever since I interviewed Leatrice Eiseman, executive director of the Pantone® Color Institute – I am aware more than ever of the psychological impact of color and how wearing color affects our mood. Can wearing color actually make you feel better? In a recent interview, Eiseman said that when other people see someone wearing a bright color, they, too, might feel happier: “It’s interesting that it can start a chain reaction that creates a more positive energy for the person wearing the colors as well as those who observe the color.”

Eiseman also said if you’re feeling like your wardrobe (and your spirit) is a little under-the-weather, the addition of a bright scarf, colorful jewelry, or even vibrant shoes can go a long way. It needn’t be bright color top to toe, either; a little pop of color provides benefit because you know you are wearing color.

My pops of color? Blouse, EILEEN FISHER; lipstick, COVERGIRL

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Meet “The International Color Guru!”

Leatrice Eiseman

A few years ago, I had the pleasure of meeting color expert Leatrice Eiseman, who works directly with the Pantone® Color Institute to forecast the color trends. In fact, when Pantone® introduced the color of the year for 2017, “Greenery,” I immediately thought of Ms. Eiseman and her vision and creativity. Green is not my color and I won’t be following this particular fashion color trend, but I am reminded of that conversation with Ms. Eiseman, and why she is called the “International Color Guru!” Here is Ms. Eiseman …

MKG: What is the Pantone® Color Institute?

Leatrice: At its core, the Pantone® Color Institute is a think tank for Pantone®; a place for people to go to find out about the psychology of color. I have been the Executive Director since its inception in 1985, when the (then) owner of Pantone® wanted to go beyond the technology of color. Today we are involved in color consulting, color forecasting, and we help our clients make informed decisions about color for their brands or products to gain a competitive edge.

MKG: How does Pantone® come up with its Color of the Year?

Leatrice: It is an interesting process. I and my team comb the world to investigate what colors we feel are on the ascending. When you travel as much as we do, we have a good idea where color is heading. We look to various indicators: the art world, entertainment, the film industry, social upcoming events (is it an Olympics year, etc.), and of course, the fashion industry. We ask where are the top designers going with the color family. There is no magic bullet; it takes a lot of homework and asking a lot of questions to find the Color of the Year. Continue reading

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COLOR!

pantone-color-of-the-year-lee-eiseman-quote

This year, I felt a special connection when PANTONE® revealed its Color of the Year 2016 – because I had the pleasure of interviewing  Leatrice Eiseman, Executive Director of Pantone® Color Institute last February on TFIO. In her comments, Ms. Eiseman said, “At its core, the Pantone® Color Institute is a think tank for Pantone®; a place for people to go to find out about the psychology of color.” It is clear that much time and thought went into the decision to select the soft hues of Rose Quartz and Serenity. For the first time Pantone® introduces two shades for the color of the year – colors with the purpose of bringing calm and relaxation – even during turbulent times. And if you’re not sure how to incorporate these colors into your wardrobe, I recommend starting with a nail polish color. I’m buying it!

Your thoughts?

I love comments. Feel free to share yours

Meeting the “International Color Guru!”

Leatrice Eiseman

Leatrice Eiseman

A few years ago, I had the pleasure of meeting color expert Leatrice Eiseman, who works directly with the  Pantone® Color Institute to forecast the color trends. In fact, when Pantone® introduced the color of the year for 2017, “Greenery,” I immediately thought of Ms. Eiseman and her vision and creativity. Green is not my color and I won’t be following this particular color trend, but I am reminded of my conversation with Ms. Eiseman, and why she is called the “International Color Guru!” Here is Ms. Eiseman …

To see the world in all of its splendid color is a gift and Leatrice Eiseman has that gift. In fact, Ms. Eiseman was born understanding color. And today Ms. Eiseman is the color expert: as Head of Eiseman Center for Color Information and Training and Executive Director of the Pantone® Color Institute she is responsible for forecasting and selecting Pantone®’s Color of the Year. In addition, Ms. Eiseman is the author of nine books on color, including: More Alive With Color, which outlines the color/fashion connectionYou can imagine how excited I was to speak with Leatrice and learn her story and the magic behind color’s poignant power. Here is our conversation …

MKG: What is the Pantone® Color Institute?

Leatrice: At its core, the Pantone® Color Institute is a think tank for Pantone®; a place for people to go to find out about the psychology of color. I have been the Executive Director since its inception in 1985, when the (then) owner of Pantone® wanted to go beyond the technology of color. Today we are involved in color consulting, color forecasting, and we help our clients make informed decisions about color for their brands or products to gain a competitive edge. Continue reading

Your thoughts?

I love comments. Feel free to share yours