The Juicy Backstory of Lilly Pulitzer’s Designs

Lilly Pulitzer, 1961 - Palm Beach, Florida: Getty Images

Lilly Pulitzer, 1961 – Palm Beach, Florida: Getty Images

The story behind the fashion is the most interesting. And it seems there is always a story. This one is juicy – literally! I recently read that Lilly Pulitzer’s original designs were a means of covering up juice stains! Lilly Pulitzer was a New York socialite who eloped with Peter Pulitzer and moved to Palm Beach, Florida, full-time (which was unheard of in her social circles at the time). The story goes that Pulitzer opened a juice stand in Palm Beach – from the fruits of her husband’s citrus groves. But when stains from the fruit found their way on to her clothes she designed a cotton sleeveless shift dress splashed with bright colors – pinks, yellows, greens, and oranges – to disguise the messy stains! The original dresses in her collection were called “Lillys” and their simplicity and style grew so popular that they became the go-to uniform for resort-goers, socialites, and celebrities. One especially famous friend and former schoolmate, First Lady Jackie Kennedy, was often seen wearing Lilly Pulitzer’s colorful sheaths. Eventually, Lilly Pulitzer opened stores up and down the East Coast. And the rest … as they say … is history.

The original rollout of the Lilly Pulitzer Collection, circa 1960

The original rollout of the Lilly Pulitzer Collection, circa 1960: Courtesy Lilly Pulitzer

 

Your thoughts?

I love comments. Feel free to share yours

Queen of pink and green

Lilly Pulitzer Rousseau

Lilly Pulitzer Rousseau

I heard that fashion designer Lilly Pulitzer died yesterday. I imagine that she was especially fond of the spring and summer months because her bright colors and florals scream warm weather, simplicity and sunshine. Lilly Pulitzer built her company, Lilly Pulitzer Inc. in the 1960s, creating light and colorful cotton shift dresses. When former First Lady, Jackie Kennedy, was seen wearing one, her business took off! Today, Lilly Pulitzer brand includes accessories and shoes and more, inspiring a new generation to carry on in pink and green prep …

Your thoughts?

I love comments. Feel free to share yours