Chen is well known for her #evachenpose shots, showcasing her shoes and handbag in the back seat of taxi.
I was a big fan of the now-defunked Lucky Magazine when I first heard the name Eva Chen, Lucky’s edtor-in-chief. In that moment I became aware of Chen, this high-profile fashion influencer. In 2015 Eva Chen became Instagram’s first head of fashion partnerships, working for the fashion industry’s favorite social media platform. Chen herself, has built a reputation as a social media heavyweight, with more than 600,000 followers on Instagram. As head of fashion partnerships Chen says her career shift is a natural one: “My role is to help the fashion community tell their Instagram story better, showing them lots of creative options and coming up with strategies. The role isn’t that different to being a magazine editor – it’s still about getting the best work out of a contributor. But it’s cool to have an impact on a product that hundreds of millions of people use.” And how has Instagram radically changed the world of fashion? Chen says it’s about sharing honest moments: “What people come to expect on Instagram is not the perfect glossy life. Because of Instagram Stories, they want to see their favorite people and the different aspects of their lives.” It’s true: today, models, hair stylists and makeup artists regularly offer backstage access via Instagram Stories, brands voluntarily stream shows in their entirety on Live, and fashion editors give their thousands of followers a prime view from the front row. No question; Instagram has become a significant advertising pillar for fashion brands as well as retailers.
And on Eva Chen’s signature accessories-and-food shot: “I’m in taxis twice a day and always have snacks.” Instagram food-for-thought!
You may have noticed that gingham is making a comeback this Spring. That fresh fabric that was all over J.Crew about a decade ago is now all over Instagram as it enjoys a 2017 resurgence. It is the singular color print and the close-knit checks that make gingham distinctive and full of charm. Not just the preppy standard it was years ago, gingham of today is styled in new and unexpected ways, including shoes and other accessories. Last year, I bought my own gingham dress (Diane von Furstenberg) and what I love is that this dress can be dressed up or down. I have worn it to work, for a family brunch, and plan to wear it to a summer evening party in a few weeks. Give yourself a fresh start to Spring with this ultimate playful fabric.
Dress, Diane von Furstenberg
Photo by Alexandra
Karly’s recent Instagram posted for Dress for Success Morris County: ‘How to wear a white t-shirt to the office!’
Karly Richter got her start working in visual merchandising for Nordstrom, but soon realized that what was missing was the personal connection with people. Says Karly, “One of the biggest things that I missed from my experience was working directly with customers and making a difference in their personal lives. You can inspire people in the way you style a mannequin, design a beautiful window or create an easy shopping experience for them, but only when you are personally shopping for people, can you give them the confidence they need.” So, Karly, who had volunteered as a personal shopper for Dress for Success in NYC and fell in love with the entire experience, returned to Dress for Success Morris County, and has been in charge of developing its social media networks since October 2013. I met with Karly to talk about what she is doing now and why the addition of social media is making a big difference to DFS Morris County.
MKG: What does your job entail?
Karly: I post inspirational styling pictures for women going to work every day. Continue reading