Luxe Rachel Zoe on QVC
Do you want to go to a fashion party where you can see fashion stylists, designers and celebrities? Here is an idea: Turn on your television. By now you know that I am a little hooked on QVC; it has become a destination for shopping for a few of my basics. But it is more than that; it is an opportunity to hear and see fashion forecasts from stylists, designers and celebrities whom I have come to know and love. Names like: Rachel Zoe, Isaac Mizrahi, Nicole Richie, Lori Goldstein, and the latest celebrity, Jennifer Hudson, have all found homes on QVC. Home Shopping may have had a practical and utilitarian reputation at one time, but today it is much more fun. And QVC is not the only game in town. It may not be the giant that QVC is but HSN (Home Shopping Network) is hitting its stride and updating its programming. The other night I saw Fern’s Finds on HSN. After watching for a moment I realized that Fern was the Fern Mallis, credited as creator of New York Fashion Week (see: SOF, New York Fashion Week, Part 1). Very cool. Other celebrity sightings and fashion labels featured on HSN are: J.Lo, DKNY, IMAN and Badgley Mischka.
Just this week (October 8, 2012) Time Magazine ran an article profiling CEO of HSN, Mindy Grossman. Grossman took over as CEO in 2006, and at sales of about $2.2 billion last year, has made her mark. According to Time, “How did a first-time CEO with no experience in television and direct-to-consumer retailing turn HSN around? It was pretty simple, really. She just got everybody to think in a whole new way.” ~ Belinda Luscombe, Time Magazine.
So, I don’t have to look much further than my television to find inspiration. Fashion and fun are coming to ME!
What do you think?