Kendall Jenner in Vogue and Google’s ‘Supermodel Closets’ | Source: Caleb Adams for Vogue
I have enjoyed watching Vogue’s 73 Questions videos – for an intimate, if not brief look inside the lives of celebrities (I especially loved the inaugural, with Sarah Jessica Parker). Now, building on its popularity, Vogue and Google have partnered to celebrate Vogue’s 125th anniversary September issue: launching a 360-degree virtual reality five-part series, “Supermodel Closets” and offering viewers exactly what its title promises – an inside view of the closets of industry stars – beginning with Kendall Jenner. To that end, the viewer of Supermodel Closets is “alone” in the closet, as Jenner tells the stories behind her clothes, handbags and accessories, her most beloved and prized possessions.
Vogue’s long-standing objective is to show what’s new in fashion. The decision to partner with Google and its complex, wide-reaching fashion strategy, represents the next step for Vogue in delivering ever- alluring content. Says Julina Tatlock, co-founder of digital entertainment company 30 Ninjas, which produced the series, “There is an opportunity when you are making 360 and virtual reality to let the story shape itself a little more … The fact that Vogue allowed us to shoot the models for almost two hours, and then we cut it to four minutes, means that Kendall could completely relax.”
While Supermodel Closets can be viewed on a computer or phone via YouTube, the virtual reality elements must be experienced using special equipment. I am not set up for that, yet, but perhaps I can figure it out … eventually.
“I feel like there’s a casual element to everything I design so that it never feels too stuffy or too dressed up and I definitely feel that I got that from my San Diego roots.” ~ Rebecca Minkoff, designer and native Californian
Designer Rebecca Minkoff started with a signature handbag, the “morning after bag.” Most people may not know this but four years before she launched her first handbag, she launched a 5-piece apparel collection. Since those early days in her career, she has developed a full-scale lifestyle brand. In yesterday’s second installment of #shopthehangout with Google+ and in partnership with the CFDA, Rebecca Minkoff talked Continue reading →
The glorious Diane von Furstenberg – Image credit: Wikipedia, at the 2009 Metropolitan Opera premiere
Last night I had an intimate conversation with Diane von Furstenberg. It felt that way as I watched “Shop the Hangout with Diane von Furstenberg,” a new online shopping experience with Google+, in partnership with The Council of Fashion Designers of America (CFDA). This was the first of what will be several future ‘Shop the Hangouts‘ with designers. Interviewed by Eva Chen, Editor-in-Chief of Lucky Magazine, the conversation became a global hangout as special guest, beauty expert and entrepreneur Michelle Phan and five women from around the world had questions for Diane. It was 40 minutes of pure magic. That’s because Diane von Furstenberg is wise and witty and wonderful. Here are some DVF thoughts, life advice and uplifting inspirations: