Target Collabs: Do I Have Room for One More?

Victoria Beckham

Victoria Beckham

Announced last week that Victoria Beckham will be the latest designer-collaborator with Target (scheduled to be released April 9th), I am left with the question … do I have it in me one more time to shop the frenzy? Yes, is my answer – if the designer is Victoria Beckham. I would love to have the chance to own one of her beautifully-fit classic prints. And thanks to these collabs, I may just have my chance.

The opportunity for inclusivity was essential to Beckham. In an exclusive interview with the Business of Fashion, Beckham says, “I can reach so many more women through working with Target. It’s not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money.

Shouldn’t be, indeed! But so often is, and that explains the success of these collaborations and the draw for me. Victoria Beckham for Target will be available April 9 through April 30, 2017, or while supplies last, at all Target stores and online at Target.com. Princes will range in price from $6-$70, with most items under $40, and will be offered in sizes XS-3X for women and with the introduction of a baby and children line, NB-XL.

With the limited timeframe and the popularity of Beckham it will be a challenge for me and for others. But the collection, which promises to be fun and playful, similar in essence to the Victoria, Victoria Beckham, VVB line, arriving in time for spring – is definitely alluring. I’m buying it!

 

 

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Melissa McCarthy: Making Fashion Fun For Everyone

“I think you should dress exactly how you want to dress,” says actress-turned-designer Melissa McCarthy (Photo by Gerardo Mora/Getty Images for HSN)

“I think you should dress exactly how you want to dress,” says actress-turned-designer Melissa McCarthy (Photo by Gerardo Mora/Getty Images for HSN)

Did you know that funny-woman Melissa McCarthy’s first interest was fashion design? In fact, it was such a passion that she studied fashion in college before going into comedy. In this week’s People Magazine style issue (set to hit stores today) McCarthy gives her reasons why fashion should be fun and shares her style tips with the launch of her fashion line. Melissa McCarthy 77 will be available in sizes 4 through 28 and is designed for women of all shapes and sizes and from all walks of life.

Earlier this week I watched as People’s executive editor, Kate Coyne, outline some of McCarthy’s style tips on Good Morning America: 1) fashion should be fun, 2) ignore the rules and wear what makes you happy, and 3) pay it forward. But what struck me most was McCarthy’s mission to make sure that all sizes of her collection are grouped together. Said Coyne, “She wants all of the sizes of her clothes to be in the same place on the main floor of stores. So this idea of a woman who might be a slightly larger size can’t go shopping with her friends because at a certain point it’s like, ‘Bye, see you later, I have to go over by the tire section to where my clothes are;’ that’s crazy, and she’s calling out a lot of stores on that and demanding that all of her sizes be kept together.”

Melissa McCarthy is giving us a lot to think about. I love that.

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