Announced last week that Victoria Beckham will be the latest designer-collaborator with Target (scheduled to be released April 9th), I am left with the question … do I have it in me one more time to shop the frenzy? Yes, is my answer – if the designer is Victoria Beckham. I would love to have the chance to own one of her beautifully-fit classic prints. And thanks to these collabs, I may just have my chance.
The opportunity for inclusivity was essential to Beckham. In an exclusive interview with the Business of Fashion, Beckham says, “I can reach so many more women through working with Target. It’s not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money.”
Shouldn’t be, indeed! But so often is, and that explains the success of these collaborations and the draw for me. Victoria Beckham for Target will be available April 9 through April 30, 2017, or while supplies last, at all Target stores and online at Target.com. Princes will range in price from $6-$70, with most items under $40, and will be offered in sizes XS-3X for women and with the introduction of a baby and children line, NB-XL.
With the limited timeframe and the popularity of Beckham it will be a challenge for me and for others. But the collection, which promises to be fun and playful, similar in essence to the Victoria, Victoria Beckham, VVB line, arriving in time for spring – is definitely alluring. I’m buying it!