Erdem and H&M: “Making Sure Every Detail is Perfect”

Erdem x H&M to launch November 2, 2017 – Photo: H&M

In July it was announced that designer Erdem would team with H&M to launch a capsule collection – this week, that collection is finally here. Set to launch online and in selected stores on Thursday, November 2, 2017, London-based designer Erdem Moralıoğlu says this collection is “very personal,” drawing inspiration from his memories and the English countryside: “I’ve always been fascinated by the language of femininity, whether it’s lace or flowers or the aesthetics of beauty,” says Erdem. Also known for his craftsmanship,  Erdem brings his attention to detail to this H&M collaboration: “It’s all so beautifully finished. It’s the way I approach every collection, turning it inside out and making sure that every detail is perfect.”

You know well that I enjoy shopping these designer collaborations and have found several well-loved pieces. The chance to get designer aesthetics at reasonable prices is just too enticing. This one looks like it won’t disappoint because not only is it filled with romantic detail, which I love, but there are also classic pieces that can be added to my existing wardrobe. Be aware though, that the price point for this collaboration is higher than others I have seen. I do have my eye on one piece: a romantic white lace shirt with black ribbon detail. But news that Princess Victoria of Sweden was just seen wearing it at a forum in Sweden means that it will probably make this particular piece impossible for me to obtain. I will try but we’ll see!

Erdem x H&M will feature a full wardrobe of Erdem’s feminine womenswear, an accessories line and, for the first time, a collection for men.

My piece of choice for this collaboration:: Erdem x H&M Top ($129) Photo: August Eriksson

Crown Princess Victoria in Erdem (blouse and trousers) – Photo: Getty Images

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