Evan Chen On Instagram

Chen is well known for her #evachenpose shots, showcasing her shoes and handbag in the back seat of taxi.

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I was a big fan of the now-defunked Lucky Magazine when I first heard the name Eva Chen, Lucky’s edtor-in-chief. In that moment I became aware of Chen, this high-profile fashion influencer. In 2015 Eva Chen became Instagram’s first head of fashion partnerships, working for the fashion industry’s favorite social media platform. Chen herself, has built a reputation as a social media heavyweight, with more than 600,000 followers on Instagram. As head of fashion partnerships Chen says her career shift is a natural one: “My role is to help the fashion community tell their Instagram story better, showing them lots of creative options and coming up with strategies. The role isn’t that different to being a magazine editor – it’s still about getting the best work out of a contributor. But it’s cool to have an impact on a product that hundreds of millions of people use.” And how has Instagram radically changed the world of fashion? Chen says it’s about sharing honest moments: “What people come to expect on Instagram is not the perfect glossy life. Because of Instagram Stories, they want to see their favorite people and the different aspects of their lives.” It’s true: today, models, hair stylists and makeup artists regularly offer backstage access via Instagram Stories, brands voluntarily stream shows in their entirety on Live, and fashion editors give their thousands of followers a prime view from the front row. No question; Instagram has become a significant advertising pillar for fashion brands as well as retailers.

And on Eva Chen’s signature accessories-and-food shot: “I’m in taxis twice a day and always have snacks.” Instagram food-for-thought!

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DVF: “Fear is not an option”

The glorious Diane von Furstenberg

The glorious Diane von Furstenberg  – Image credit: Wikipedia, at the 2009 Metropolitan Opera premiere

Last night I had an intimate conversation with Diane von Furstenberg. It felt that way as I watched “Shop the Hangout with Diane von Furstenberg,” a new online shopping experience with Google+, in partnership with The Council of Fashion Designers of America (CFDA). This was the first of what will be several future ‘Shop the Hangouts‘ with designers. Interviewed by Eva Chen, Editor-in-Chief of Lucky Magazine, the conversation became a global hangout as special guest, beauty expert and entrepreneur Michelle Phan and five women from around the world had questions for Diane. It was 40 minutes of pure magic. That’s because Diane von Furstenberg is wise and witty and wonderful. Here are some DVF thoughts, life advice and uplifting inspirations:

On the wrap dress: “A good thing is good forever … So many people have wrap stories … I decided that to celebrate the 40th anniversary of the wrap dress we are collecting stories and photographs. Continue reading

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