Behind the Creative Mind of Erin O’Brien!

Erin O’Brien

Today marks the BIG UNVEILING of holiday window displays for two major Department Stores in NYC: Lord & Taylor and Saks Fifth Avenue (other Department stores with holiday displays include, Macy’s, Bloomingdale’s, Barney’s, and Bergdorf Goodman). This delightful tradition announces the beginning of the holiday season and I thought it would be fun to re-post my interview and a chance to once-again meet the amazing creative mind of freelance window designer and prop stylist, Erin O’Brien. This feature was originally posted on December 23, 2016 …

What is it like to be a freelance window designer at famed department store, Bergdorf Goodman? What is it like to have your heart in New York City but to have found your fashion inspiration in London? What are the consequences of leaving home at age 17? Erin O’Brien knows the answers to these compelling questions because they make the story of her life and journey. Here is Erin, one-of-a-kind style originator, sharing it with us …

I was always interested in fashion but it wasn’t until I traveled to London when I was young, that I found my true fashion sense. At 13-14 I visited my family in Ireland; while there, I begged them to take me to London. Being in London affected me enormously; the edgy style, the music influencers – I felt myself being drawn in to it all and that has stayed with me to this day …

Being a window dresser is not as glamorous as you might think. It’s a lot of grunt work and hard labor. I have been working with Bergdorf Goodman as a freelance window designer since 1997. I work on the windows at Holiday and for special windows throughout the year. For creating the Christmas windows, the process is year-long and begins as soon as Christmas is over. This Holiday, I helped install and style the window on 58th Street – a “Bird’s Eye View” of a dog maze – highlighting the most wanted luxury handbags. I selected the handbags for the window, and I also decorated and installed the Holiday Shop on the 7th floor of Bergdorf’s …

I am a prop stylist, window designer, and prop master; my passion is working with props and designing windows (rather than work with people as a fashion stylist). The essence of window designing is to keep people looking. Windows have to be eye-catching but you have to do more than have people look; they have to keep looking so much that they are willing to enter the store. This is where most windows fall short – when they don’t enter the store. Designing windows is an art; looking at a well-designed window is like looking at a piece of artwork … Continue reading

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“Designing Windows is an Art”

Erin O'Brien

Erin O’Brien

What is it like to be a freelance window designer at famed department store, Bergdorf Goodman? What is it like to have your heart in New York City but to have found your fashion inspiration in London? What are the consequences of leaving home at age 17? Erin O’Brien knows the answers to these compelling questions because they make the story of her life and journey. Here is Erin, one-of-a-kind style originator, sharing it with us …

I was always interested in fashion but it wasn’t until I traveled to London when I was young, that I found my true fashion sense. At 13-14 I visited my family in Ireland; while there, I begged them to take me to London. Being in London affected me enormously; the edgy style, the music influencers – I felt myself being drawn in to it all and that has stayed with me to this day …

Being a window dresser is not as glamorous as you might think. It’s a lot of grunt work and hard labor. I have been working with Bergdorf Goodman as a freelance window designer since 1997. I work on the windows at Holiday and for special windows throughout the year. For creating the Christmas windows, the process is year-long and begins as soon as Christmas is over. This Holiday, I helped install and style the window on 58th Street – a “Bird’s Eye View” of a dog maze – highlighting the most wanted luxury handbags. I selected the handbags for the window, and I also decorated and installed the Holiday Shop on the 7th floor of Bergdorf’s … Continue reading

Your thoughts?

I love comments. Feel free to share yours