Fashion Insider Jo Ellison, Speaks

Jo Ellison

In July, I read a fascinating piece in Financial Times, by fashion editor Jo Ellison. The subject of the feature: Why fashion isn’t always as silly as it seems … Irrelevant? Elitist? The fashion industry makes mistakes, but we should still take it seriously. I loved reading it and was drawn to the writing of Ms. Ellison. And then I thought … what if I could track down Ms.Ellison and ask her to share her thoughts on TFIO? Never mind that Jo lives in London, never mind that she is a true fashion insider, living a fashion insider’s life of interviews and fashion coverage, and getting access to top international fashion shows. I reached out to her. And reached out again. And after several months of not giving up, Jo Ellison answered my questions. What a coup! Now my next goal is to meet Jo in person – London? New York City? Here is a fashion insider’s look at fashion and self esteem …

What is your personal fashion story? Did you always love fashion and think of it as your destiny?

I always loved shopping, and clothes. But I wouldn’t describe myself as one of those people who always saw fashion in their destiny. I was more of an enthusiast. Fashion, to my mind, was always a bit remote and inaccessible. I have always been more interested in the broader societal impact a piece of clothing might have – what it says about us and the world we live in. Whether that’s Theresa May in a leopard print pump, or Julia Roberts winning an Oscar in vintage Valentino.

You worked at Vogue – tell us something about Vogue we don’t know.

Everyone there was far friendlier than people might believe. There seems to be a popular misconception – much mythologized by films like The Devil Wears Prada, or shows like Ugly Betty – that women working in fashion are all horrible to each other. In fact, the office at UK Vogue was one of the most encouraging, team-worky and supportive I’ve known. Continue reading

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