Brie’s Lucky No. 18

Brie

Brie and her mother Nancy, on Brie’s wedding day!

When I moved to New Jersey from Manhattan 16 years ago, I was struck by the reality that I would have to shop in a mall to get most of my clothes. I do have a beautiful mall near my house and I have gotten used to this kind of shopping. But I seriously miss the boutique shops and the intimate style of shopping that I found in the city – I have missed it all these years. That is why I smiled when I met Brie Tammaro, who with her mother, Nancy, own an elegant shop, No. 18 Boutique, in my town of Summit. I knew I wanted to hear Brie’s story and what it means to be a boutique owner in a town where the mall is just 10-minutes away. Says Brie  …

I was always interested in fashion. I think fashion picks you. From the time I was 8 years old, I wanted to be a business woman in fashion. I used to set up shop in my house and invite my parents. I lived and died by fashion magazines and I couldn’t read them fast enough. Initially I wanted to be a fashion designer but after working several summers at Calypso St. Barth in the Hamptons with founder Christiane Celle (when it was a small boutique) I witness her business savvy firsthand and knew that I needed to incorporate the business perspective in whatever I did. I first attended Skidmore and got an undergraduate degree in business and management, then worked 4 years, and followed that by deciding to go back to graduate school and get my master’s degree in design at Parsons, the New School of Design …

I honed my expertise in the fashion industry for years working on the wholesale side of the business in Manhattan with Moschino, Blumarine and Catherine Malandrino. I earned my way with long hours and hard work. But eventually, I burned out and started to lose my sense of joy – which I thought could never happen. So I took a break  …

When I was ready to start again, I returned to an idea that my mom and I had about owning our own shop. My mom is my best friend and I knew that the time was now to give it a try (I had the contacts and the experience). My mom and I both returned to Summit and started to look for the right space in town. Eventually, we found a perfect spot that needed a lot of work but was just the right size. We opened No. 18 Boutique in November 2014, and have been growing since … Continue reading

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