Kids Hit the Target

Photographer: Ackerman and Gruber

Photographer: Ackerman and Gruber

Photographer: Ackerman and Gruber

Photographer: Ackerman and Gruber

Very shortly in mid-July, Target’s mainstay kids’ labels, Cherokee and Circo, will be replaced by all-new kid-inspired exclusive label, Cat and Jack. In other words, Target will be throwing out what has been working for them, to take a chance that kids’ visions will lead them into the future. To do so, Target will have conducted heavy research, interviewed hundreds of kids, and talked to companies like Walt Disney and Nickelodeon. “That was a big decision, because Circo and Cherokee were successful,” says Julie Guggemos, head of product design and development, who’s been at Target for almost 26 years. “The kids’ business wasn’t broken. It was strong.”

All the more reason then, that this is a big leap of faith for Target. But kids clothing is one of the more reliable categories for retailers and a $30 billion market in the U.S. According to Bloomberg BusinessWeek, “Cat & Jack is a crucial step in a long-term plan to revitalize Target, the second-largest discount retailer in the U.S. Executives are funneling their attention and resources into four broad areas—babies, kids, style, and wellness.”

Kids hit the Target. Will it be a bullseye?

 

Your thoughts?

I love comments. Feel free to share yours

Alicia Jay: Proud to be tall

Alicia Jay

Alicia Jay – Photo Credit: Clara Rice Photography

Tall is beautiful! These are the words of Alicia Jay: woman extraordinaire – fashion blogger, Game Operations Manager for the Golden State Warriors – Oakland California, business owner, model, and motivational speaker to tall girls and women everywhere. I first read about Alicia Jay in Bloomberg Businessweek’sWhat I Wear to Work” interview by Arianne Cohen. Her confidence and fierce attitude inspired me to track her down and meet her. And I did! Here is my conversation with Alicia Jay …

MKG: You are 6′ 6″ and proud of it. When did you reach your full height?

Alicia Jay: I reached my full height in my sophomore year in college (many moons ago). I had been 6’5” for 2 years and thought I was done growing but then, BAM! … I grew an inch. At that point I was getting comfortable in my skin and so the added inch was very exciting to me and still is. Continue reading

Your thoughts?

I love comments. Feel free to share yours