Behind the scenes at Maye Musk’s CoverGirl photo shoot Photo: CoverGirl
Maye Musk: model for 50 years, dietician, nutritionist … and CoverGirl’s newest CoverGirl! At 69 years old Musk is the newest CoverGirl ambassador; an addition for the beauty company committed to adding diversity to its brand. And in a life full of achievement how did Musk feel when she found out she would be CoverGirl’s newest cover girl? Her honesty and positivity will inspire you and you will feel even better about CoverGirl …
“I just love that CoverGirl wants to do diversity. They haven’t had a model this old in their campaigns. I’m turning 70 in April of next year. I think that women will be really inspired to see that even at 69 you can get a beauty campaign.
Aging has been good for me. You develop confidence, you’re able to handle the knocks a little easier. I model for my age. I’m not trying to hide it and say I’m 50. I’m so proud that I’m going be 70.
I don’t dye my hair. It’s so fabulous. I had brown hair for so long. I was always getting my roots done. Sometimes I did it myself because I couldn’t afford to go to a hair salon. When I turned 60, I decided to see what color I am underneath. I started dyeing my hair a very light blond and then I let it grow out. I cut it very short.
And what happened? Suddenly I have all these editorials and bookings, and everybody is loving it.”
Bo Gilbert, 100 year-old model, Photo by Phil Poynter
“I always liked keeping myself looking quite decent, even if I wasn’t going out. I try to keep the standards up. I dress to suit myself – I certainly don’t dress up for boys.” ~ Bo Gilbert, 100 year model
Harvey Nichols, the London department store, debuted a very special campaign to celebrate British Vogue’s 100-year anniversary in May – starring Bo Gilbert, the first 100 year-old model to be featured in the magazine. “We devised a campaign that reflected the playful attitude Harvey Nichols is famous for, celebrating both the 100th Anniversary of British Vogue and also style in its entirety,” commented Shadi Halliwell, creative and marketing director at Harvey Nichols. Photographed by renowned fashion photographer, Phil Poynter, the campaign was featured exclusively in its centenary issue.
Bo Gilbert was the perfect choice to celebrate what it means to be a timeless fashionista; someone who loves fashion and dresses for herself. In the accompanying documentary film, which shows the journey of Gilbert’s Vogue fashion shoot, Gilbert shares how she loved wearing hats (and misses that women don’t wear them now), the styles of the 1950s and the first time she saw a lady in a trouser suit, and her deep fondness for Audrey Hepburn. Says Gilbert, “I love wearing nice things – it’s always appealed to me, and it still does,”
Celebrating beauty at every age. I’m buying it! Happy Birthday Vogue … and Bo Gilbert!