Make Way for Alexa Chung!

Alexa Chung | Photo: Zackery Michael

Alexa Chung | Photo: Zackery Michael

I’m not making something that has got a crazy high price point. I want to make sure its something that is speaking to just everyone on the street.” ~ Alexa Chung

Exclusive news via The Business of Fashion: British television personality and model Alexa Chung will be launching her own design label in May 2017. Chung will step into the role of creative director at the helm of Alexachung, a contemporary-priced ready-to-wear line. After working on successful collaborations with clothing brands AG Jeans and Madewell, Chung has garnered the confidence to create her own label: “I just wanted the freedom to sort of make my own world, without someone else’s brand’s brief to stick to.” 

Known as a fashion icon and a style guru, I can tell that Alexa Chung loves fashion and creative pursuits. I enjoy her interviews with Vogue UK, “The Future of Fashion,” and her fashion voice hits a real chord with women in Britain and beyond. At 32, she represents the future of fashion in many ways – with her charm and wit, you have the feeling that she will indeed make her own world with her fashion line. Fashion is evolving and I get the sense that Alexa Chung’s curiosity, combined with her sense of style, will keep her finger on the pulse of what sells. Considering that her collaborations with AG Jeans and Madewell sold out after their debuts, I think she can do it.

 

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Tennis Whites!

Optimized-P1060008Optimized-P1060003I am a jeans girl. My favorite way to dress is jeans and a t-shirt. But when the weather gets warmer, jeans are the last thing on my mind – with one exception – white jeans. These slim-ankle AG jeans have just enough stretch for fit and comfort and give me my jeans fix for the summer. My favorite combination is white paired with grey – subtle and chic.

Jeans, AG by Adriano Goldschmied; sweater Club Monaco

Photo by Abrina Hyatt

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