Purple Hope for the Future

Pantone’s 2018 color of the year: Ultra Violet

From left, the Balenciaga men’s show, spring 2018; Gucci, spring 2018; Marni, fall 2017.

From left, Loewe, fall 2016; Moschino, spring 2018; Marc Jacobs, fall 2016.Credit Francois Guillot/Agence France-Presse — Getty Images; Nowfashion; Slaven Vlasic/Getty Images

We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra-Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” ~ Leatrice Eiseman, executive director of the Pantone® Color Institute

As Pantone® announces Ultra Violet, its color of the year 2018, my thought is that it could not have come at a better time. Creative expression and artistic brilliance are connected with this purple, and I somehow imagine that rock icons Prince and Jimmy Hendrix are smiling down on us right now. In addition, according to Pantone®, “Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.” As I read the hopeful message from Laurie Pressman, vice president of The Color Institute, when she says: “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” I note her words, “what is needed.” I know that color holds strong messages. Let’s allow this brighter, sparkly version of purple to renew and restore us to our future.

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