Eva says, “If not now … When?”

Rosetta Grey shoes – all of Eva’s favorite things: good height, good leather, retro style

I met Eva at work and was struck by her original fashion sense and creative style. But Eva and I really bonded when we discovered our mutual love of Loehmann’s and why we miss it now that it is gone. I understand so well how Eva feels about her clothes and the personal relationship she has with each and every piece. And I am familiar with Eva’s story about how her love of fashion started. Here is Eva …

My love of fashion started when I was a little girl, shopping with my mom. I learned everything about the art of shopping for a good sale from her. Of course, there was an effort to be fiscally responsible but shopping for a good buy was so much more; it was about learning to shop creatively. I grew up in Elizabeth, New Jersey, home to the original Daffy’s  discount store. My mom and I would shop at Daffy’s and then head over to the Shoe Town across the street – that was our thing. We always had a time limit to our shopping day and I learned how to have fun with shopping and to be creative within constraints, something that is a big part of me to this day …

I grew up in a school environment which required me to dress with certain restrictions. I can trace my love of shoes to this time in my life. Shoes and accessories were the elements that helped me to stand out and step away from the conformity and simply, be myself. When I went to college and experienced total fashion freedom that was the moment I fell in love with vintage shopping – and learned how to fully express my individuality …

My husband calls me the vulture when I shop: I circle with great patience and wait for the right moment to make my purchase. It is really the thrill of the hunt for me. Daffy’s and Loehmann’s are now out of business but I still love to find special pieces. I am drawn to different things, bold statement pieces that stand out. I appreciate the story of every accessory and piece of clothing. I am interested in the history – who designed it, who created it. Once I connect with my clothes I hang on to them. If I don’t wear something for a long time, I know it’s time to let it go and open the door for someone else to enjoy it …

I have favorite go-to looks. I love to pair a funky printed patterned pant with a simple top. Or, pick something a little edgier like an a-line skirt with black tights for a refined school girl look, or a funky printed dress. Shoes and heels are a must and I love to accessorize with fun jewelry and bold pieces. I like the vintage, Boho vibe of Anthropologie. My feeling is – carpe diem! ‘If not now, when?”  I will wear it while I can! …

I have a 15 year-old daughter and we have our own shopping tradition. We have a yearly date which we call Cut Day. In May, just before Mother’s Day, we go to New York City, visit the Met Costume Institute, check out Rebecca Minkoff’s sample sale, and go to lunch – just the two of us. My daughter is in tune with her style and I love watching her experiment. Like me, my daughter also has a strict school dress code, and she, too, is learning how to balance her own style within the confines of limitation. Sometimes she asks me what I think about her outfit, and I will respond: ‘It doesn’t matter what I think – what do you think??’ …

I like to be unique, myself. I am comfortable with where I am now – this is what works for me. And my mom? We don’t shop together anymore, as she is older. But my mom gives me her credit card and asks me to pick out a few dresses for her. We have that enduring trust!”

 

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