Fashion News from 10 Downing Street

Samantha Cameron, courtesy British Vogue

Samantha Cameron, courtesy British Vogue

Samantha Cameron, wife of former British Prime Minister James Cameron, will be launching her own fashion line the beginning of 2017. This is a story of perseverance, patience, and creativity. Cameron, a distant cousin to Diana, Princess of Wales, was preparing for this during her six years as the wife of the Prime Minister. She took that time to learn the craft of dressmaking and was at her sewing machine every day. Her new fashion line, Cefinn, which is named after the initials of her four children, is designed to “create an urban uniform for busy women” and to bridge a gap in the market for a British brand that offers a wardrobe that could take women from day to evening. Cameron told British Vogue: “I felt that there was a lot of American and French brands out there that fit that bracket of designer contemporary with the right price point and the right styling, but there aren’t that many British brands which fill that space.”  I love this story!


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