Stella McCartney’s Mock Croc Lauren Pump – faux-leather pumps with partly-biodegradable rubber soles
Fast fashion is a term that describes the disposable, see-it-once-and-replace-it world of contemporary, very moderately priced fashion. H&M and Forever 21 are fast fashion stores. A positive alternative for younger consumers who want to experiment with fashion and not invest in haute couture prices; but unfortunately, fast fashion comes with a price of its own. We as an American society are buying and discarding more than ever at a time when our planet needs us to recycle and reuse. We need to think more in terms of sustainable fashion.
Fortunately, there is a growing albeit slow moving attempt to recycle fashion, and some well-known designers are catching on. Stella McCartney, who has always been conscience of the fabrics she uses (she refuses to use fur or leather), revealed a new platform pump this September that is a mix of faux leather and partly biodegradable rubber soles. (I wear these in my dreams, by the way; I could never afford them nor could I walk in them, but I completely love them!). Stella admits to “having a huge admiration for my mom. I think that I’m keeping alive some of the things she believed in and elaborating on that.” (Her mom, Linda McCartney, who was a health advocate, animal rights activist and vegetarian, passed away in 1998.).
Sustainable fashion is also making news in smaller, grass roots stories. A new book called Fashion and Sustainability: Design for Change examines the potential for the fashion system to transform itself to a more sustainable industry. One of the individuals highlighted in the book, Michael Swaine of San Francisco, is doing his part to reuse fashion in his own local community. San Francisco writer Darby Minow Smith interviewed Mr. Swaine about his on-going project, called The Free Mending Library. This project is about people both bringing clothing items to mend and those who come to help do the mending. Supportive and sustainable.
These are inspiring stories. They have forced me to stop and think about how I am contributing to the waste stream and what I can do about it.
What do you think?