I have come a long way as a Target/designer collaboration shopper. This summer when I heard that fashion designer Adam Lippes (former designer for Oscar de la Renta) was launching a plaid collection with Target I planned carefully. I took my time reviewing the look book, noting only the things I would actually want to wear. It turns out there was one thing: the black and white plaid bucket bag. The quality looked high end and at $39.99 it was a great price. When the collection launched, I ordered it online to make sure that it wouldn’t sell out, followed by an early morning visit to Target to see it in person. This time, there were no lines and no hassles at the store; I found the bag easily, brought it home, and canceled the online order. Everything about the purchase was calm and controlled.
I continue to try these collabs because I do find special pieces. But I now understand that just owning a piece is not enough – I have to really see it working in my wardrobe. I guess that is what is called, shopping wise.