NY Fashion Week kicked off yesterday, with the city creating the Made in NY Fashion Initiative, a $5 million investment designed to tout, support and nurture the New York fashion industry. According to the New York City Economic Development Corporation, there will be a full-on “Made in NY” campaign, with ads to run on 75 buses, 600 taxi tops, five billboards, and in ferry and airport terminals and fashion publications. The ads feature the work of local NYC designers such as Prabal Gurung, Public School, Chromat, A-Morir, Rosie Assoulin, Tim Coppens, Ohne Titel, Eugenia Kim and Alexis Bittar. The campaign, which is starting now, will run through Oct. 15.
Good news for the local industry.