In the last line of my last post, I reference my L.L.Bean boots. These boots are my tried-and-true go to’s. I have owned them for so long that I can’t even remember how old they actually are. Long enough though for me to take them for granted. These odd-looking but classic “duck” shoes that have gotten me through cold, rain, sleet, snow, and everything in between are now in high demand. Who knew that these very boots, synonymous with outdoor practicality, are enjoying a surge of popularity! It started in 2011; the L.L. Bean boot that has been selling for over a century since 1912 suddenly became trendy. That’s when the duck-boot shortage first began and consumers were heartbroken when retailers ran out. Last year in fact the Bean boot became a holiday sensation.
The company continues to make boots in its Brunswick, Maine facility (where they pump out up to 3,000 Bean boots a day) rather than export operations, to preserve its brand. And its materials are primarily sourced in the United States. “There is a significant sense of pride associated with actually making something here in Maine, with Maine employees, and producing something that customers love,” says Donna Lamberth, Director of Manufacturing for L.L. Bean.
Today L.L. Bean is proactive, producing even more boots to stay ahead of the demand and prevent potential heartbreak for this year’s holiday shoppers.