Meet “The International Color Guru!”

Leatrice Eiseman

A few years ago, I had the pleasure of meeting color expert Leatrice Eiseman, who works directly with the Pantone® Color Institute to forecast the color trends. In fact, when Pantone® introduced the color of the year for 2017, “Greenery,” I immediately thought of Ms. Eiseman and her vision and creativity. Green is not my color and I won’t be following this particular fashion color trend, but I am reminded of that conversation with Ms. Eiseman, and why she is called the “International Color Guru!” Here is Ms. Eiseman …

MKG: What is the Pantone® Color Institute?

Leatrice: At its core, the Pantone® Color Institute is a think tank for Pantone®; a place for people to go to find out about the psychology of color. I have been the Executive Director since its inception in 1985, when the (then) owner of Pantone® wanted to go beyond the technology of color. Today we are involved in color consulting, color forecasting, and we help our clients make informed decisions about color for their brands or products to gain a competitive edge.

MKG: How does Pantone® come up with its Color of the Year?

Leatrice: It is an interesting process. I and my team comb the world to investigate what colors we feel are on the ascending. When you travel as much as we do, we have a good idea where color is heading. We look to various indicators: the art world, entertainment, the film industry, social upcoming events (is it an Olympics year, etc.), and of course, the fashion industry. We ask where are the top designers going with the color family. There is no magic bullet; it takes a lot of homework and asking a lot of questions to find the Color of the Year. Continue reading

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Athleisure: Not Just a Fad

Models walk the runway during the Alexander Wang x H&M collection launch event on Thursday, Oct. 16, 2014 in New York. (Photo by Charles Sykes/Invision/AP)

Models walk the runway during the Alexander Wang x H&M collection launch event on Thursday, Oct. 16, 2014 in New York. (Photo by Charles Sykes/Invision/AP)

Athleisure is the hottest thing in the apparel industry and much more than a fad or a passing trend: it is a lifestyle change that is here to stay. Martha Teishner’s piece on CBS Sunday Morning featured news on the rise of the athleisure industry. Says Teishner:  “Which brings us to 2015: Americans spent nearly $44 Billion Dollars on so-called ‘active wear’ – up 16% over 2014; meanwhile denim sales have taken a hit, down 5% or more, every year since 2013. Athleisure companies, such as Fabletics, have caught the wave.”

What is it about athleisure that is hitting the American fashion market – especially the women’s market – so hard? Could it be that we are working out more? Or are we simply dressing like we are? Whatever the answer, it is a lifestyle change that is hitting Main Street – and the Runway. And it is here to stay.

 

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