Athleisure: Not Just a Fad

Models walk the runway during the Alexander Wang x H&M collection launch event on Thursday, Oct. 16, 2014 in New York. (Photo by Charles Sykes/Invision/AP)

Models walk the runway during the Alexander Wang x H&M collection launch event on Thursday, Oct. 16, 2014 in New York. (Photo by Charles Sykes/Invision/AP)

Athleisure is the hottest thing in the apparel industry and much more than a fad or a passing trend: it is a lifestyle change that is here to stay. Martha Teishner’s piece on CBS Sunday Morning featured news on the rise of the athleisure industry. Says Teishner:  “Which brings us to 2015: Americans spent nearly $44 Billion Dollars on so-called ‘active wear’ – up 16% over 2014; meanwhile denim sales have taken a hit, down 5% or more, every year since 2013. Athleisure companies, such as Fabletics, have caught the wave.”

What is it about athleisure that is hitting the American fashion market – especially the women’s market – so hard? Could it be that we are working out more? Or are we simply dressing like we are? Whatever the answer, it is a lifestyle change that is hitting Main Street – and the Runway. And it is here to stay.

 

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