Eileen Fisher’s Powerful New Fall Campaign

Some power is vast — it shapes countries and economies and affects millions of lives. But there’s an arguably equal power that’s quieter. It’s in every one of us, and we can use it in big and small ways, every day. It’s the power of compassion to protect the dignity of those in need. The ability to make someone laugh, and to find opportunity in challenges — the drive to take an idea and turn it into a new business. That’s power, too.” ~ Eileen Fisher

The EILEEN FISHER brand is launching its Fall 2017 campaign, which asks seven female community leaders what power means to them. Eileen Fisher has long been a pioneer of fashion sustainability (all her cotton and linen will be organic by 2020) as well as an advocate for women and girls, whether supporting leadership programs or joining the steering committee of New York State’s first-ever council that recognizes and represents women’s equality. Eileen Fisher wants to affect positive change and messages. Now, she gives us a lift in our dark times.

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Leadership is spelled: E-I-L-E-E-N-F-I-S-H-E-R

Antoinette with Eileen Fisher

Antoinette with Eileen Fisher

EILEEN FISHER has been on my radar as a socially-conscious company, committed to helping young women feel better about themselves. I recently sat down with Antoinette Klatzky, the Program Director and Leader of The Eileen Fisher Leadership Institute. Established in 2010, EFLI promotes leadership in young women through self-empowerment, connection with others and activism in their communities with multiple programs for teens and young adult women. Antoinette discussed the pressing issues facing our teens today, including body image and social pressure. Here is our conversation.

MKG: Antoinette, as the Program Director what do you see as the most pressing issues facing our teens?

ANTOINETTE I see a number of issues facing teens in our local communities today. The primary root cause of the issues, though, seems to be social pressure. The social pressures are wide ranging. They relate to higher education (what college will I get into? How will that affect my future?); testing (does this standardized test really measure my ability to think and create?); clothing (how does what I’m wearing define who I am?); body image (will I fit in if my body doesn’t fit?) etc. Teens are not always empowered to tap into their true passions and care for one another from a place of empathy and compassion. Continue reading

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EILEEN FISHER loves the world

Courtesy: EILEEN FISHER, INC.

Photo Courtesy – EILEEN FISHER, INC. “When you see the ampersand symbol it means we have a story to tell about our sustainability efforts.” EILEEN FISHER, INC.

In the front section of today’s New York Times, there is a sleek advertisement for an EILEEN FISHER black jacket and white silk tunic that catches your eye. Not just because the outfit is quintessentially simple and stylish; it is also green. As part of the #THISISECO campaign, the jacket gets 38% of its fiber from recycled water bottles and the tunic is dyed without using hazardous chemicals.

Since its inception in 1984, EILEEN FISHER, INC. has taken a human interest in the design and production of its clothes. Eileen Fisher, the woman and founder, has made it her mission to support not only the environment through its holistic approach of honoring the earth, but also supporting women with its Business Grant Program for Women Entrepreneurs and Leadership Grant Program for Women and Girls. These are the reasons that the brand EILEEN FISHER loves the world and the world loves EILEEN FISHER right back!

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