Celebrating British Vogue at 100!

Bo Gilbert, 100 year-old model, Photo by Phil Poynter

Bo Gilbert, 100 year-old model, Photo by Phil Poynter

I always liked keeping myself looking quite decent, even if I wasn’t going out. I try to keep the standards up. I dress to suit myself – I certainly don’t dress up for boys.” ~ Bo Gilbert, 100 year model

Harvey Nichols, the London department store, debuted a very special campaign to celebrate British Vogue’s 100-year anniversary in May – starring Bo Gilbert, the first 100 year-old model to be featured in the magazine. “We devised a campaign that reflected the playful attitude Harvey Nichols is famous for, celebrating both the 100th Anniversary of British Vogue and also style in its entirety,” commented Shadi Halliwell, creative and marketing director at Harvey Nichols. Photographed by renowned fashion photographer, Phil Poynter,  the campaign was featured exclusively in its centenary issue.

Bo Gilbert was the perfect choice to celebrate what it means to be a timeless fashionista; someone who loves fashion and dresses for herself. In the accompanying documentary film, which shows the journey of Gilbert’s Vogue fashion shoot, Gilbert shares how she loved wearing hats (and misses that women don’t wear them now), the styles of the 1950s and the first time she saw a lady in a trouser suit, and her deep fondness for Audrey Hepburn. Says Gilbert, “I love wearing nice things – it’s always appealed to me, and it still does,”

Celebrating beauty at every age. I’m buying it! Happy Birthday Vogue … and Bo Gilbert!




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