Make Way for Alexa Chung!

Alexa Chung | Photo: Zackery Michael

Alexa Chung | Photo: Zackery Michael

I’m not making something that has got a crazy high price point. I want to make sure its something that is speaking to just everyone on the street.” ~ Alexa Chung

Exclusive news via The Business of Fashion: British television personality and model Alexa Chung will be launching her own design label in May 2017. Chung will step into the role of creative director at the helm of Alexachung, a contemporary-priced ready-to-wear line. After working on successful collaborations with clothing brands AG Jeans and Madewell, Chung has garnered the confidence to create her own label: “I just wanted the freedom to sort of make my own world, without someone else’s brand’s brief to stick to.” 

Known as a fashion icon and a style guru, I can tell that Alexa Chung loves fashion and creative pursuits. I enjoy her interviews with Vogue UK, “The Future of Fashion,” and her fashion voice hits a real chord with women in Britain and beyond. At 32, she represents the future of fashion in many ways – with her charm and wit, you have the feeling that she will indeed make her own world with her fashion line. Fashion is evolving and I get the sense that Alexa Chung’s curiosity, combined with her sense of style, will keep her finger on the pulse of what sells. Considering that her collaborations with AG Jeans and Madewell sold out after their debuts, I think she can do it.

 

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Fashion’s IT girl: Alexa Chung

Alexa Chung's new book, IT

Reading Alexa Chung’s new book, IT

Reading Alexa Chung's new book, IT

Reading Alexa Chung’s new book, IT

Alexa Chung is IT. This Brit is a model, television personality, contributing editor at British Vogue and fashion muse to designers Marc Jacobs and Karl Lagerfeld. She is young – just turned 30 yesterday – and modern, with a refreshing boy-meets-girl original style. Her  musings are infectious in her new book/scrapbook, IT. How fun to hear about what inspires her, in her own charming, cheeky words. It’s a reminder that we are connected, no matter our age or where we live or our life circumstance. Here is a taste of IT, by Alexa Chung:

If left to their own devices, children dress very similarly to elderly crazy cat women – and I love it. Our affinity for fashion often starts at a young age. Most of the things I wear today are a throwback to items I owned as a child, minus the multi-coloured harem trousers. You know what you like, so follow your gut.” Continue reading

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