Breaking news! Just announced today: 64 year-old actress Jessica Lange will be the spokesmodel and new face of Marc Jacobs Beauty. A first image in film-noir setting of Ms. Lange was released today on Marc Jacobs’ Instagram. This news follows NARS announcement that Charlotte Rampling, 68, will be the face of its 20th anniversary campaign. Coincidence? Perhaps. But anything that combats ageism is a good thing and I’m buying that! And maybe the makeup, too!
Welcome to my first “I’m not buying that!” … a weekly series of thoughts from me, a fashion outsider. My blog and podcast is called Turning Fashion Inside Out. The fact is that I am not a fashion insider. At 53 years old, I am … a wife, mother, substitute teacher at an all-girls school, writer and lover of fashion. I love sharing my fashion stories and others’ stories about how fashion is central to our self expression and ultimately, our self-esteem. But there is more to turning fashion inside out: there is commentary. There is me …
I went shopping with my mother recently and was disheartened to see how few options there are for women over 70, at least in the suburbs. I’m sure it’s different in larger cities where there is more of everything giving people more options. But here, if you are over 70, stores see dressing as an after-thought. You are relegated to the top floors of the department stores and the pickings are slim. Gone are the stylish prints and fabrics, replaced by over-sized tunics and out-of-date patterns: it’s simple – my mom is not finding clothes she likes. My mom has always been so stylish and someone to whom I look for ideas and trends (and frankly, to borrow clothes!). She is the same woman now that she was then and she still wants to feel stylish in her clothes; no less than when she was in her 20s and 30s and 40s.
Should we be paying LESS attention to those over 70 while at the same time ignoring their style? And continuing to omit them from the fashion scene? I’m not buying that!